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I’ve talked before about the TED Prize. Originally the TED Prize was awarded to 3 people a year, but after a few years the realization set in that each of the TED Prize wishes was big, and took more than one year to implement well, and so for the 2010 Prize, only one winner was chosen, in order to provide better support for the winner over a longer time. And this year’s winner is Jamie Oliver. Here’s his wish:

“I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.”

The TED conference is on this week, and Jamie Oliver has just given a talk with details of his aim:

The wish expressed through the TED Prize is an extension of what we’ve seen already through his Ministry of Food and School Dinners campaigns. For more details of what he’s talking about see the Jamie Oliver TED Prize page.

On Twitter I read that right after Jamie’s talk he already had offfers of $2-5 million of services to kickstart this. It will be interesting to watch this played out over the next few years.